Contrary to popular belief it is socially acceptable for a man to exfoliate in the presence of others and to practice other rituals of good grooming.
However, if you’re cruising into the gym with an expandable Tumi on rollers stocked full of shampoos, conditioners, scrubs, moisturizers, ball powder and who knows what else, we need to talk. On the other hand, if your Dopp kit contains only lava soap, a swiss army knife and condoms, we still need to talk.
SPA Future Thinking, a market research firm recently reported that
- Almost two-thirds of men use grooming products for men because it makes them feel good
- Nearly two-thirds believe that it gives them more confidence
- Many guys think it will get them into the sack
- But 1 in 5 men do not use deodorant
- One in four do it because they think it will make them successful
Successful guys know that paying attention to grooming simply makes sense. ZZ Top said it best ” every girl crazy about a sharp dressed man.” In business and in the bars, the competition is tough. Smart guys look for and use every competitive edge they can. It’s all about your personal branding. You can break the rules, you can let your hair grow longer, you don’t even have to shave. It just needs to be intentional and you need to look like you know what you’re doing.
Check out this video by American Crew and see what we mean.
Everyone notices your hair. Use professional hair care products like American Crew or Paul Mitchell. Your hair needs to look and smell clean. Using gels and pomades to get just the right look doesn’t make you a sissy, it just makes you look good. And people notice. Besides, why use your wife or girlfriend’s shampoo? You don’t use her tampons do you?
When it comes to shaving, that trusty old can of foam that your dad used just won’t cut it anymore. It deadens your skin so that you shave too close and it drys out your skin. Not cool. We’re not suggesting that you need to step up to The Four Elements of a Perfect Shave by the Art of Shaving with preshave oil, shaving cream and after shave balm. However, at least consider using better products such as Jack Black’s Beard Lube and Double Duty Moisturizer. Professional grooming products work better, feed your skin and make you look sharp.
Soap is not meant to be used as shampoo, shaving cream and body wash. And honestly, some of the stuff that comes packaged up in five and ten packs is murder for your skin. Oh yeah, it may smell like irish spring, but it can also kill the pH balance of your skin. A better body wash is just that, a better body wash. Your skin is the largest organ on your body and deserves to be taken care of. You wouldn’t put harsh cleansers and cheap wax on your car would you? Professional body cleansers such as Paul Mitchel’s Lemon Sage or Lavender Mint do a great job of cleansing and protecting your skin. Then you don’t need to worry about getting up close.
“You are your greatest asset. Put your time, effort and money into training, grooming and encouraging your greatest asset.” –Tom Hopkins
Better grooming products give you confidence when it’s on the line. The last thing you need to worry about is how you look and smell when going for the close.Google+